The AI Marketing Revolution: How Artificial Intelligence Is Redefining Customer Experience?
AI in Digital Marketing: Transforming Customer Interactions Author & Compiled: Jerry Joy Abstract Artificial Intelligence (AI) has emerged as a defining force in reshaping the landscape of digital marketing. By integrating advanced data analytics, automation, and machine learning, AI enhances how businesses understand and engage with their customers. This paper examines how AI technologies are revolutionizing marketing strategies, enabling real-time personalization, predictive insights, and human-like interaction through chatbots and virtual assistants. Additionally, it discusses the ethical implications and future trajectory of AI in marketing, offering a comprehensive view of its transformative impact on customer engagement. 1. Introduction The increasing reliance on data and technology has fundamentally transformed marketing practices. Among these technological advancements, Artificial Intelligence (AI) has had the most significant impact on the evolution of customer eng...